Moving is a competitive business, and excellent moving company marketing can make all the difference. There is a lot of competition in the industry, but a lot moving companies provide less than stellar service. It's a big obligation move someone's possessions across town or throughout the nation. Which results in a question:
Are you marketing your moving company based upon simply moving stuff or are you helping individuals accomplish a dream?
One cornerstone of marketing is creating a strong worth proposition that describes what how you assist your client not what you do.
3 Moving Company Marketing Tips
A couple of guys with a cube van and a dolly can state they are movers. Given that all moving companies have the same standard offering (we move your stuff from point A to point B), if you're going to step up your moving business marketing game you require to tell consumers what you do differently.
Here are 3 tips to amp up your moving business marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an universal fact in this world it's that moving ain't easy. Considering that we can all agree that moving is a discomfort, begin with that and tell consumers how you assist make moving simpler.
Here are some examples of how you can assist moving more pain-free for customers:
Offer a totally free moving list, either on your website, in a verification e-mail, or as part of an online customer portal. An easy list that consumers can use to keep in mind all the information about moving (forwarding mail, energies, a location to compose your new address).
Sell or provide markers, tape, and tape holders with your name and logo. Provide these vital moving products if you do pre-move visits to give a quote.
Don't give a quote, give a moving assessment. All quotes give the price, but what about a quote that details how the consumer can conserve loan on the relocation when they move with you? Packaging pointers, scheduling alternatives, and contingency strategies.
Detail all the methods you assist make the move easier for the customer. If "We make moving simple" becomes your business mantra, that's a fantastic start.
2. You Must Have Reviews. Duration.
Moving is based on trust. Customers should trust that what effectively amounts to complete strangers aren't going to load up all their things and disappear into the night.
So make sure you have reviews on your site, Yelp, Google, and any other find more review website individuals use in your location. Individuals who are looking for movers wish to see if other individuals gave you the thumbs up. Think it or not, 88% of individuals trust online reviews as much as they trust suggestions from good friends. Ask clients if they would be comfy offering you an evaluation when the task is done. Take the very best reviews and ask if they can be on your website also.
Positive reviews go a long way to helping individuals pick a mover.
Pro pointer: Do this page not request for an evaluation the day of the relocation. Wait a couple days or a week. Even better, ask for the review in a thank-you note you send out after the relocation.
3. How Do You Go The Bonus Mile?
This suggestion ties into the first suggestion, you make moving easier, however what else? Do you bring coffee the early morning of the move? Do you have someone drive ahead to the brand-new house and shovel the driveway in the winter? How about babysitting services? Ask customers and good friends about what would be amazing on the move day to assist.
Do it and market your moving company with it.
You might be the "family friendly mover". Or, you might be cross country specialists that provide GPS tracking so customers can follow the truck along the path. You might do some or all of these things-- working that into your marketing will settle. Make these little touches the cornerstone of your moving company marketing. Going above and beyond pulls you ahead of the pack and helps get the quote and the business.
Last Thoughts: The Balance In Between Value, Trust, and Painless.
Keep in mind when you're marketing your moving business, people are balancing 3 things: value, additional hints trust, and how easy you make the move for them. You might use a lot of additionals to make the relocation as simple as possible, however the expense will, of course, be higher.
Inform consumers how you stabilize these 3 things and you will reveal how you supply value and are the right choice for their move when you're doing moving business marketing.
Want more moving company marketing tips? Read our post about marketing, advertising, and sales for moving companies.